Case Study : An advertising agency

A budding brand consultancy with a young management team underwent a six-session strategic planning exercise to improve their relevance and competitiveness.

Executive Summary

Client Challenge:

To identify areas of improvement in business productivity and internal communications in order to enhance business sustainability.

• Unsure on how to detect and respond to business triggers
• No clear strategy on how to grow the company sustainably
• Weak internal processes and communications as a startup

Goshen’s Solution:

Executed the SMART initiative over six session to develop a roadmap to build client’s business capabilities.

• Equipped management team to spot business triggers in the areas of weak signal detection, turbulence forecasting, and various reaction models.
• Did scenario planning to capitalise on various growth opportunities and developed practical models to reacting to different business triggers.
• Enhanced the company’s overall process efficiency and streamlined internal communications.

Impact on Client’s Business:

• Enabled the management team to have a clear understanding of how to detect, respond to, and prepare for various business triggers.
• Sharpened the business’ value propositions in both relevance and competitiveness
• Made internal process and communications cleaner and more efficient